A1 · 40s
How do you stop AI looking generic?
Training AI on Gamanza's own styles and mechanics, and why it still needs a hand on it.
A2 · 49s
What do people get wrong about designers?
A problem solver, not a decorator, and where design parts company with art.
A3 · 30s
What makes a gamification CRM different?
The behavioural signals it runs on, against a sales CRM. One continuous take.
A4 · 31s
How much does data decide the design?
User tests, issue reports and Power BI, and why knowing the user is the job.
A5 · 45s
Why does mobile set the limit?
Designing for a thumb rather than a cursor, and what has to be right on a small screen.
A6 · 36s
How do you avoid overwhelming the user?
Progressive disclosure: CRMs are cluttered by nature, so show only what the selection needs.
A7 · 45s
How do you design for every kind of player?
Finding the common ground in the data, then designing to the psychology behind it.
A8 · 32s
What is design actually for?
Helping players navigate and get what they came for. The clearest line of the session.
Notes
A1 and A2 use the screen recording for picture and the Meet file for sound. Meet cuts to whoever is speaking and lags about a second and a half, so the opening of both those answers plays over the interviewer. The screen capture never switched, but its audio sits 8 dB noisier, so the two were muxed. Offset locked at 9.046s by correlation and checked against four separate passages.
Not covered. How the design team works with the commercial side did not come up. Worth a question next session.